Market Proof Marketing · Ep 383 -You’re Not as Ready as You Think

Kevin and Jackie reveal why real preparation means more than feeling ready—it means verifying your tools, processes, and assumptions. They challenge builders to stop reacting to trends and instead double down on differentiation, deliberate marketing, and human connection. Plus: why AI-generated content might begin hurting your SEO, and what billiard balls can teach you about chaos and prediction.

Story Time:

• Jackie jump-starts a stranger’s car… and realizes her own “safety net” (a dead jumper box) was useless.
• Why checking your “mental trunk” matters: skills and tools degrade if you’re not recharging them.
• Kevin dives into why you can’t (and shouldn’t) try to prepare for every emergency
• 🧠 1000Watt Event Takeaway: Why huddling with the herd is the worst marketing move you can make.

SPECIAL ANNOUNCEMENTS

Online Sales & Marketing Summit Tickets Now On Sale!

In The News: 

• As Economic Challenges Persist, Your Brand Can Still Innovate
• Google quality raters now assess whether content is AI-generated
• Social media 'most overrated' marketing skill, study finds 

Things We Love - Things We Hate:

• Kevin loves babysitters—especially when you’re sneaking away to Italy for an anniversary trip. Hates the long flights (but admits they’re peaceful without kids!).
• Jackie loves her mini greenhouse, packed with 90 tomato plants, and the pure joy of sharing the food.

Like and subscribe on your favorite platform!