Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting Ideas

In this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.

Key Topics

Using conversation intelligence tools to streamline CRM input and improve coaching

Exploring AI’s coaching potential and why human-to-human dialogue remains critical in the sales funnel

Reflections on how AI search is still evolving and why it’s not what’s driving April’s lead volume

Community launch timing: how fear of delays is keeping teams from maximizing early interest

SPECIAL ANNOUNCEMENTS

Online Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summit

Story Time [2:06]

• Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”
• Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.
• Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn’t stress about AI search optimization—focus instead on creating quality content.

In The News [26:25]

• Lot Supply Loosens, but Market Still Undersupplied

  The team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. 

• Homes.com Will Boost Banned Listings on Zillow

  Kevin breaks down Zillow’s new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.

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