Market Proof Marketing · Ep 389: Fix the Pics Before the Price
This week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more strategic attention than ever. Plus, they tackle the latest AI ad tools and why marketers shouldn’t blindly trust automation, especially in homebuilding.
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🕐 Story Time [00:46]

• Beth: Shares an email from a marketer who’s thriving in a tough market.
• Julie: Tells a cautionary tale about painted brick and false assumptions.
• Kevin: Highlights the value of creatively marketing each finished home.

🗞️ In The News [19:04]

• Google's New AI Ad Tool: AI Max
• April Home Sales Dropped to the Slowest Pace Since 2009

Market Proof Marketing is a weekly podcast by Do You Convert, dedicated to new home marketing professionals. Hosted by Kevin Oakley, the podcast offers insights, interviews, and commentary to help you market smarter.
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