Julie Jarnagin joins Beth Russell and Jackie Lipinski to tease out the topic of how to play by the rules and win. Is your team sliding into a panic-fueled (rule)bender? DYC has got you! Julie, Jackie and Beth talk mid-year pivots, market psychology, and incentives missteps, all to help you know when to break the rules vs. when to follow them. Tackling everything from Michelin guides to Groupon flops, this episode is your unofficial halftime huddle.
Note: The team experienced technical difficulties throughout this episode; please excuse any audio issues as we work through new processes and platforms. 
Special Announcements: Summit speakers are live on the site! Visit www.onlinesalessummit.com to read about our featured keynote speakers.
Story Time [03:42]
Rule #1: Follow the Rules

• Midsummer panic? Stop bending the rules and get back on track.
• Dust off those goals and remember with presale, process is progress.

Rule #2: Know When to Break Rule #1

• Find your Michelin strategy… no sabotage required
• When conventional wisdom and today’s trends are wrong for you

In the News [19:38]

• Redfin: U.S. Home Prices Hit an All-time High
• Meta Advises Page Managers to Post Links in Comments

🎧 Listen now and rethink what’s urgent, what’s lasting, and what your audience really needs.
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