Ask yourself this question: Can I walk a prospect through the steps to take them from a complete stranger to a paying client? This is what it means to have a sales process. So much of the time, a prospect disappears because we haven’t done a good job of keeping them engaged, kept them moving through a process, and ultimately are making it up as we go along.

People aren’t stupid and they can sense instability and uncertainty a mile away. It’s something Bryan reflects on in this episode as we dive deeper into the steps of the sales process. You don’t want to miss this episode as Bryan unpacks the steps in the process he teaches in his Sales Masterclass.