Market Proof Marketing: Home Builder Marketing Insights

Ep 40: A Tale Of Two (Pre-Start) Homes

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Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities?

  • Story Time 
    • Creepy ads are targeting Andrew (and his new home progress)
    • Becca is feeling a bit left out in the cold
      • An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers
      • Kevin wants you to dig into “targeted display” and has an update about Builder Magazine’s social media article
      • News (8:22)
        • Agorapulse checks to see which layout in FB performs best for getting traffic to your site (but we respectfully disagree)
        • More reasons you should own all of your own accounts when working with a partner / agency
        • Google responsive ads get an upgrade (already!)
        • Answers Last Week’s Question Of The Week (56:40)

          • Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

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          A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

          The post Ep 40: A Tale Of Two (Pre-Start) Homes appeared first on Online Sales and Marketing for Home Builders - DYC.

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          Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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