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In this episode, Julie Jarnagin joins Beth Russell and Jackie Lipinski to discuss diagnosing hidden community issues, aligning the whole team around intent, and how to nail messaging and positioning in a shifting market. From long-form articles around behavior data to hot takes on who actually uses Bing, this one is sure to have you thinking about familiar topics in new ways. Story Time

• Jackie - The problems that are hidden, but obvious once you see them
• Julie - Sometimes the most inspiring thing you can do is ten minutes of nothing
• Beth - Ground your playbook in intent, then coordinate the plays from there

In the News

• New Homes are Now Nearly 20k Cheaper Than Existing Homes
• The Behavioral Data You Need to Improve Your User's Search Journey
• Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling