DTC Podcast

Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF


Listen Later

Subscribe to DTC Newsletter - https://dtcnews.link/signup


Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics.

In this episode, we discuss:

Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how manual oversight can make a significant difference.

Advanced Segmentation Strategies: Discover how detailed segmentation of keywords and product variations can rapidly scale your campaigns.

Balancing ROAS Goals: Understand how to strategically balance high and low ROAS campaigns to maximize overall performance and capture new customers.

The key takeaway? Moving beyond branded search terms and employing a mix of targeted campaigns, coupled with intelligent automation and manual intervention, is essential for unlocking your Amazon ad potential.

Key Insights:

Automate incrementally with manual oversight for optimal performance.

Segment campaigns deeply to target high-volume keywords effectively.

Balance campaign ROAS to capture new customers and maintain efficiency.


Timestamps:

00:00 - Introduction to Automated Campaigns

04:30 - Common Pitfalls in Amazon Ad Campaigns

09:00 - Effective Use of Automation in Amazon Ads

14:00 - Scaling Campaigns for Large Brands

18:30 - Case Study: Four Sigmatic’s Amazon Ad Strategy


Hashtags:

#AmazonAds #DigitalMarketing #Ecommerce #ROAS #CustomerAcquisition #AdCampaigns #Automation #SEO #MarketingStrategy #Pilothouse #DTCPodcast #AmazonAdvertising #InfluencerMarketing #BrandAwareness #AdOptimization #MarketingTips #AmazonFBA #AdTech #EcommerceMarketing #ContentMarketing


Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

...more
View all episodesView all episodes
Download on the App Store

DTC PodcastBy DTC Newsletter and Podcast

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

36 ratings


More shows like DTC Podcast

View all
The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

The Smart Passive Income Online Business and Blogging Podcast

3,449 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,440 Listeners

Shopify Masters by Shopify

Shopify Masters

378 Listeners

The Foundr Podcast with Nathan Chan by Foundr Media

The Foundr Podcast with Nathan Chan

574 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

Nudge by Phill Agnew

Nudge

172 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

291 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

OPERATORS by OPERATORS

OPERATORS

45 Listeners

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold by GURU Media Hub

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

824 Listeners

Moneywise by Hampton

Moneywise

645 Listeners

BigDeal by Codie Sanchez

BigDeal

758 Listeners