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We spent over $60K on marketing this quarter — let's break down what we got for it. From lead flow to revenue, we share exactly our KPIs and dive into how our Q1 marketing played out — what worked, what didn't, and which channels actually brought in deals.

This episode is all about managing cash flow in your business, tracking the right metrics, and making smart decisions whether your account is stacked or money is tight. Tune in to hear why tracking your metrics changes everything about your investment strategy and what we're planning for Q2!

Topics discussed:

The top marketing mistake investors make (03:05)

Dylan’s KPIs and marketing breakdown (04:44)

How metrics change as your business grows (10:31)

Mike and Dan’s Q1 metrics (11:58)

Marketing challenges and insights (13:21)

How cash flow impacts your investment decisions (16:48)

Investment and marketing strategies for quick cash (18:47)

Balancing investments, cash reserves, and lendability (22:10)

How to set your business up for long-term success (23:51)

Why lending is a better business than rentals (28:22)

Marketing and metrics trends over the years (31:05)

Learn more about the Collecting Keys SCALE Community! https://collectingkeys.com/scale/

Check out the FREE Collecting Keys “Invest Anywhere” Guide to learn how to find deals in ANY MARKET Completely virtually (this is how we scaled to over a dozen markets)!
https://instantinvestor.collectingkeys.com/invest-anywhere

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This episode was produced by Podcast Boutique https://www.podcastboutique.com