In this week's episode of the Home Service Hustle podcast, we welcome Billy Coover, the CEO of Nearby Now, who shares invaluable advice for business owners navigating the complexities of entrepreneurship. Billy emphasizes the challenge of wearing multiple hats when starting a business and the importance of eventually delegating tasks to focus on growth. He explains how his company helps businesses boost local search rankings through specific, intentional keywords, driving more traffic and leads. Billy also highlights the unique aspect of entrepreneurship: your primary boss is your customer. By prioritizing customer satisfaction, you ensure lasting value and loyalty. Additionally, he introduces the concept of "Google food," which involves providing detailed, user-friendly content that stands out in search engines, ensuring your business gets noticed. Tune in for actionable insights to enhance your business's online presence and overall success