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Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience.

Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here.

Key Insights:

Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth.

Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand.

Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth.

Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone.

Timestamps:

00:00 - Introduction to Sustaining Growth Beyond the First Win

02:45 - The Power of Targeted Messaging

06:00 - Leveraging Influencers and Organic Social Media

10:30 - Evolving Messaging Post-Virality

17:45 - Personal Insights: Imposter Syndrome

Hashtags:

#DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy

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