Shondra Mattos, Search Engine Optimization (SEO) expert, IBCLC, LLL Leader, Owner of Mattos Lactation, and all around amazing person joins us to drop some helpful tips about using SEOs to drive traffic to your sites and put your hypothetical neon sign out there in the world. 

Shondra Mattos is an International Board Certified Lactation Consultant, LLL Leader, and Owner of Mattos Lactation, a location-independent Lactation Practice. She also owns and operates SM Business + Marketing consulting- helping lactation professionals build a strong business foundation and develop strategies that lead to success. In addition to serving families and helping business owners, she helps established and aspiring LC's gain a deeper understanding of complicated topics relevant to the lactation field and offers one-on-one and group tutoring to lactation students. When she is not nerding out on boob-related science, she spends her time hanging out with her husband and daughter, watching Youtube, and eating cookies.

Learn how her I-think-I-can determination helped her build her SEO expertise. She will run through common mistakes made when creating content, offer key tips to empower you, and teach you time-efficient ways to stay relevant without recreating the wheel. Join us! Grow with us!

"SEO is like the strategies and the tactics that one can use to let Google know that your website or content is relevant towards your, like for your target market.”

In this episode, we will cover:

• How Shondra got started doing SEO (03:02)
• A realistic timeline for ranking on Google (06:55)
• Optimizing pictures for SEO on our website (13:28)
• Three common mistakes we make with our websites (14:28)
• Updating content to stay relevant for marketing (22:11)

Links and Resources

• Check out the Lactation Private Practice Essential Course for 50+ hours of training including Designing a HIPAA compliant website that stands out | Shondra Mattos IBCLC and Website AMA (Live) | Shondra Mattos IBCLClearn.anniefrisbie.com/course
• Shondra’s SEO Services hello.dubsado.com/public/form/view/5ebff01525b2a94ab85f5b3f
• Shondra Mattos Lactation mattoslactation.com/about-shondra-mattos
• SM Business Strategist & Marketing Assistant shondramattos.com
• Shondra’s Business School for Lactation Consultants & Birth Workers Facebook Page: facebook.com/groups/ibclcbizschool
• Using Your Website To Reach Your Ideal Client (Podcast): paperlesslactation.com/the-podcast/using-your-website-to-reach-your-ideal-client-rebroadcast?rq=Website
• Website Design for Lactation Private Practice: paperlesslactation.com/blog/website-design-for-lactation-private-practice?rq=Website
• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music