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Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth.

https://saltandstone.com

In this episode, we dive deep into:

How Salt & Stone achieved 5x growth in digital revenue in under a year.

The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention.

Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms.

If you’re looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways!

Timestamps:

0:00 - Introduction: Meet Dejan Rankovic, SVP of Digital at Salt and Stone.

3:00 - Scaling Dr. Squatch and Transitioning to Salt and Stone.

8:00 - Digital Growth Strategy: Achieving 5X growth.

14:00 - Conversion Rate Optimization (CRO) Tactics.

18:00 - Influencer Strategy Deep Dive: Finding the right influencers.

23:00 - Expanding on Amazon: Strategies for growth.

27:00 - Scent as a Key Differentiator in Marketing.

Hashtags:

#DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing

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