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Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing consumer moments.

Key Takeaways:

Why starting your holiday campaigns earlier can yield better results.

The benefits of cooperating with cultural trends instead of merely following them.

How creative testing methods can find winning ads more efficiently, ensuring you maximize your marketing efforts.

Timestamps:

00:00 - Intro: Halloween Trends in Marketing

02:00 - Evergreen Testing and Meta’s Advantage Plus

06:00 - Creative Strategies for Halloween Campaigns

12:00 - Stocking the Pond: Preparing for Q4

16:00 - Creative and Data Integration for Better Ad Performance

24:00 - A Preview of the C-Suite Mastermind Workshop

Hashtags:

#MetaMarketing #HalloweenCampaigns #EvergreenTesting #MediaBuying #CreativeStrategy #DigitalMarketing #HalloweenTrends #MetaAdvantagePlus #DTCMarketing #Q4Marketing #EcommerceSuccess #MarketingInsights #CreativeAdvertising

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