Revenue Enablement Society - Stories From The Trenches

Ep. 45 - Macy Tanking - Got Curiosity?


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In a 2018 survey of more than 3,000 employees from various firms and industries, less than a quarter said they regularly felt curious at work. According to Macy Tanking curiosity plays a critical role in successful revenue enablement teams. In this episode she shares the key elements of creating a culture of curiosity she’s learned and applied in her career:

  • Obstacles to being curious and how to avoid them
  • Ego vs. Empathy
  • How to listen to understand; not to respond
  • Conducting effective discovery with stakeholders

Macy has over two decades of experience coaching leaders and teams within sales teams at fortune 100 companies. She is an innovative and consultative leader, having coached executives and organizations at Meta (Facebook), Microsoft, Nordstrom and Southwest Airlines. Currently she is the Head of Sales Enablement for VidMob, the world’s leading digital advertising platform for intelligent creative. 

 She founded GRIT, a community for connection and compassion for girls ages 6-22 (girlswithgrit.me).  Macy lives with her six year old son, Zavier in Kansas City, MO. Her life-long goal of attending every MLB park will be realized this next summer (2023).



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Revenue Enablement Society - Stories From The TrenchesBy Revenue Enablement Society and Paul Norford

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