This came in through a questions box I did on Instagram. I said “If I could coach you for free for 30 minutes, what would you ask?” And someone responded with “how do I overcome the belief that I'm not smart enough to start a business?”

This brought me to here behind the mic recording this podcast episode, because being smart or educated in something is a process, not an identity. Instead, may I suggest adopting the mindset of a scientist in your business, observing what causes desirable effects and what doesn't. There is a lot of value in curiosity and beta testing in the early stages of business, and how it can lead to finding what works and scaling it further.

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Episode Outline:

• Becoming a Scientist of What is Working & Not [00:01:22]

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