In this episode of Couchonomics, we welcome Wael Fakharany, CEO of Edenred Middle East, a leading provider of smart technology solutions in the UAE. Wael shares his expertise in empowering businesses across various sectors, including retail, facilities management, and construction, through technology-driven financial solutions.

Edenred UAE offers a comprehensive range of products, such as the C3Pay card, C3Pay mobile app, and Edenred Payroll Portal, designed to streamline financial processes and enhance employee experiences. Their mission is to increase banking services uptake among the unbanked and underbanked population in the UAE, making financial services accessible to all.

Wael reveals that Edenred processes a staggering two and a half million salaries every month, serving around two million individuals. Their commitment to their "C3 pay champions" is evident, with a focus on their clients who are the fuel that runs the company.

The interview delves into various topics, including the importance of solving financial inclusion problems for micro and small businesses to indirectly benefit their employees. Wael envisions Edenred becoming the platform of choice for the underbanked, empowering individuals and corporations alike.

Topics on the menu also are the potential of open banking, the growth opportunities in Egypt despite challenges, and the importance of user-centric thinking and the adoption of emerging technologies like blockchain.

Throughout the episode, Wael's passion for innovation and commitment to profitability in the fintech industry shine through. Edenred's tripled tech investment and continued profitability showcase their ability to navigate and thrive in a rapidly evolving landscape.

Other Topics Discussed:

- The Role of Open Banking and Blockchain
- Building a Profitable Fintech
- Leveraging b2b2c partnerships to offer value-added services for corporations and their employees

Join us for an enlightening episode as Wael Fakharany shares his invaluable insights into the world of fintech, financial inclusion, and the transformative power of technology. Discover how Edenred Middle East is shaping the future of financial services and paving the way for a more inclusive and empowered society.

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