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The hardest part about getting started in real estate today? Realizing the shortcuts don’t work anymore.

In this episode, Alex Braich shares how he’s managed to grow a wholesaling and flipping business in one of the country’s toughest markets as a new investor. We cut down all the hype and guru tactics to highlight what really works, from the skills every newbie needs to build to the move that helped Alex 10x his business.

Topics discussed:

Introduction (00:00)

Meet California investor, Alex Braich (01:52)

The hardest part of growing a real estate business in 2025 (04:02)

Why he moved from direct mail to cold calling (05:28)

His strategy for staying profitable in a high-cost market (09:16)

The end of easy lead gen and cheap deals (12:10)

The downfall of big real estate ‘gurus’ (14:17)

Long-form vs. short-form real estate content (18:38)

How Alex learned the real estate business (20:08)

Why people struggle to leave their W-2 job (27:02)

Advice for new investors (32:23)

How he 10x’d his revenue (33:47)

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This episode was produced by Podcast Boutique https://www.podcastboutique.com