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Ep 466: Are you ready for "Super Saturday?" Notes on Google's Holiday Trends Indicate BFCM Isn't Over! | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24).
Key Takeaways:
E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat.
Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers.
Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends.
PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events.
Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market.
Discover actionable strategies to optimize your holiday campaigns and close the year on a high note.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
View all episodes
By DTC Newsletter and Podcast
4.5
3636 ratings
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this All Killer No Filler episode, Dougie from Pilothouse’s Google team shares invaluable insights from Google’s latest Black Friday and Cyber Monday data. From e-commerce growth to late-stage holiday strategies, learn how to position your brand for success in the critical Super 5 shopping period (Dec 20–24).
Key Takeaways:
E-commerce vs. Retail: Online sales grew 8% during Cyber 5, while retail remained flat.
Super 5 focus: Prioritize convenience-driven messaging (shipping, pickup, gift cards) to capture late-stage shoppers.
Category leaders: Apparel, toys, and personal care dominated Cyber 5 gifting trends.
PMAX and YouTube: How to maximize awareness and demand generation ahead of major shopping events.
Canada Post strike impact: Why reliable shipping messaging outperformed discounts in the Canadian market.
Discover actionable strategies to optimize your holiday campaigns and close the year on a high note.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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