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Welcome to the DTC Podcast! This episode dives into the entrepreneurial journey of Ludo, founder of FoxFold. Ludo’s company is disrupting the $30B toilet paper industry with innovative dispensers and interfolded toilet paper that reduce waste and cut costs for hotels.

Key Insights:

Cost Savings: FoxFold dispensers reduce toilet paper usage by 40%, solving inefficiencies for hotels.

Dual Product Innovation: The patented dispenser works seamlessly with paper refills, creating a unique ecosystem.

Sustainability Focus: Bamboo-based paper and plastic-free packaging appeal to eco-conscious businesses.

B2B Strategy: Focusing on hotels for rapid scale and strategic partnerships has driven FoxFold's growth.

FoxFold has quickly gained traction with 5,000 bathrooms installed in just months and aims to redefine bathroom essentials in the hospitality sector.

Timestamps:

00:00 Intro: Reinventing Toilet Paper with Foxfold

02:00 Inspiration Behind Foxfold’s Unique Design

05:00 Tackling Sustainability and Cost in Hospitality

08:00 Developing the Dispenser and Paper Prototypes

12:00 Building a Go-to-Market Strategy for B2B

17:00 The Role of Trade Shows and Strategic Partnerships

22:00 Branding and The Story Behind Foxfold

26:00 Lessons Learned: Innovation and Speed to Market

29:00 Patents, Trademarks, and Navigating Copycats

30:00 Closing Thoughts: The Foxfold Vision

Hashtags

#Foxfold #DTCpodcast #SustainabilityInnovation #BambooToiletPaper #HospitalitySolutions #EcoFriendlyProducts #BathroomInnovation #B2BMarketing #DirectToConsumer #Entrepreneurship

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