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Welcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House.

If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable?

In this episode, we cover:

✔️ When to prioritize profit vs. incremental revenue in your Amazon ad strategy

✔️ Amazon search volume is down—here’s how to increase conversion rates to stay ahead

✔️ Tariff chaos: How brands are adapting to unpredictable costs and logistics

✔️ Brand equity’s hidden power on Amazon: How to rank without excessive ad spend

The key takeaway? Winning on Amazon in 2025 isn’t just about ad spend—it’s about strategic ranking, conversion optimization, and leveraging off-platform brand awareness to dominate search results.

Timestamps:

00:00 – Amazon ad placements and bid strategy

02:45 – Using Amazon Rufuss for listing optimization

05:30 – Search volume decline and market shifts

08:20 – Impact of tariffs on ecommerce brands

11:10 – Brand equity and organic ranking on Amazon

14:00 – The power of omnichannel brand awareness

Hashtags:

#AmazonAds #EcommerceMarketing #AmazonFBA #DTCbrands #DigitalMarketing #AmazonSEO #EcommerceGrowth #MarketingStrategy #RetailTrends #BrandBuilding

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