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Today on the DTC Podcast, Rick Cadotte of Four Sigmatic joins for a rapid-fire, tactical discussion about how smart DTC operators should respond to tariff changes, commodity volatility, and geopolitical instability.

Key Topics Covered:

How Four Sigmatic keeps prices stable despite rising costs

What tactical levers to pull before touching price

Why customer trust is eroded with checkout tariff charges

Why AI, new legislation, or "macro theory" shouldn't distract your team

Supply chain reality: why immediate reshuffling isn't feasible or smart

Creative messaging that actually builds trust during uncertain times

Rick breaks down his practical framework for decision-making in times of uncertainty and offers a real-world example of cost strategy without consumer disruption.

Timestamps:

00:00 - Why raising prices can hurt product-market fit

02:15 - How Four Sigmatic responds to supply chain volatility

04:20 - The impact of tariffs on sourcing and pricing decisions

07:05 - Geopolitical strategy and long-term economic trends

10:30 - Should brands react quickly to tariff news?

13:00 - Creative messaging during economic uncertainty

16:45 - Brand trust, tariff surcharges, and transparency

18:50 - Negotiating with suppliers during tariff changes

19:55 - Final thoughts: avoid shiny objects and focus on fundamentals

Hashtags:

#DTCPodcast #RickCadotte #FourSigmatic #TariffImpact #EcommerceStrategy #ProductMarketFit #SupplyChain #BrandMessaging #MarketingEfficiency #GeopoliticsAndBusiness #Doomscrolling #CoffeeEconomics #ConsumerTrust #DigitalCommerce #PodcastClips

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