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On today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.

Key insights you’ll learn:

Why balancing branded and UGC-style content is critical for a healthy ad account.

How underutilized founder stories are hurting DTC brand performance.

Why too much "random" content without strategy will plateau your growth.

The critical importance of platform-specific editing and quick hooks.

Why brand storytelling IS performance marketing in today’s DTC landscape.

Takeaways for DTC founders and marketers:

Start developing founder-driven content early — it scales with you.

Build ads with both sales and brand identity in mind.

Shorten your videos and frontload product clarity immediately.

Always edit for placement — losing attention is losing money.

Invest in building soul and identity into your ad library, not just clickbait.

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Timestamps:

00:00 Common Creative Mistakes in Meta Ads

02:10 Why Limited Creative Range Hurts Performance

04:30 The Power of a Strong Founder Story

07:00 Why Too Much Random Content Backfires

09:20 Stop Using Long, Low-Impact Video Ads

11:40 Editing for Specific Ad Placements is Non-Negotiable

14:30 Why Soulless Ad Libraries Kill Your Brand

17:00 Brand vs. Performance? They’re the Same

Hashtags:

#MetaAdsTips #DTCMarketing #PerformanceCreative #FacebookAdsStrategy #DigitalAdvertising #CreativeStrategy #MarketingMistakes #FoundersStory #BrandMarketing #MediaBuying

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