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In this episode of All Killer, No Filler DTC Podcast, host Eric Dyck talks with Pilothouse’s Technical Manager Richard about the expanding impact of California’s CCPA/CPRA and evolving privacy laws across North America.

Key moments to listen for:

CCPA/CPRA 101 & penalties – Up to $7.5K per violation, private-data breach lawsuits, and agency enforcement

Thresholds that trigger compliance – Revenue over $25M, 100K+ Californians’ data, or data‑sale revenue ≥50%

Multi‑state comparison – VA, CO, CT, and others have their own compliance standards

Compliance tooling deep dive – Shopify solutions (ConsentMo, Pandectis, SecurePrivacy) for banners, data access, and opt‑outs

Tracking vs. consent – Even server‑side tracking must respect opt‑outs

Case study – A client lost 58% of Analytics data but only 4% of purchases after adding full compliance tools

Future of data consent – How PIPEDA, GDPR-like shifts, and AI‑driven consent profiles are shaping privacy

This episode is essential listening for ecommerce and tech managers who need to navigate privacy law demands without compromising growth and analytics integrity.

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Timestamps

00:00 – Why eCommerce brands should care about CCPA

02:55 – Overview of CCPA and CPRA regulations

05:10 – Penalties for non-compliance with California privacy laws

08:30 – Thresholds that trigger CCPA enforcement

11:05 – What personal data qualifies under CCPA

14:00 – Which US states have privacy laws beyond California

17:00 – How to make your Shopify store CCPA compliant

20:15 – Server-side tracking and compliance limitations

23:30 – Real client example: Data loss vs purchase impact

27:50 – Impact of consent banners on analytics and conversions

31:10 – Managing existing customer data for compliance

34:10 – The future of personal data and AI-managed privacy

Hashtags

#consumerprivacy

#ccpa

#ecommercelaw

#dataprotection

#cpra

#shopifycompliance

#usprivacylaws

#servertracking

#retargeting

#googleanalytics

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