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In this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss:
Why listen?
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc
Timestamps:
00:00 - Why transparency helped Three Ships take off
02:00 - From condo kitchen to major retail shelves
06:00 - Clean vs. natural vs. green beauty explained
12:00 - Building products with consumer input
17:00 - Early retail wins and mistakes
21:00 - What paid media strategies work today
27:00 - Influencer marketing mistakes and what to avoid
32:00 - Creative collaboration across teams
37:00 - PR and affiliate marketing insights
41:00 - How they raised $1.4M in two weeks
Hashtags:
#DTCBeauty
#ThreeShipsBeauty
#StartupJourney
#EcommerceMarketing
#CleanBeauty
#FounderStories
#InfluencerMarketing
#PRStrategy
#PaidMediaTips
#RetailSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
4.5
3535 ratings
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the Pilothouse DTC Podcast, Laura Thompson & Connie Lo share how they built Three Ships Beauty from a condo‑kitchen startup to scaling to 8 figure omnichannel success. They discuss:
Why listen?
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc
Timestamps:
00:00 - Why transparency helped Three Ships take off
02:00 - From condo kitchen to major retail shelves
06:00 - Clean vs. natural vs. green beauty explained
12:00 - Building products with consumer input
17:00 - Early retail wins and mistakes
21:00 - What paid media strategies work today
27:00 - Influencer marketing mistakes and what to avoid
32:00 - Creative collaboration across teams
37:00 - PR and affiliate marketing insights
41:00 - How they raised $1.4M in two weeks
Hashtags:
#DTCBeauty
#ThreeShipsBeauty
#StartupJourney
#EcommerceMarketing
#CleanBeauty
#FounderStories
#InfluencerMarketing
#PRStrategy
#PaidMediaTips
#RetailSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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