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In this week's AKNF DTC Podcast discover how Pilothouse’s TikTok Shop division empowers DTC brands to build self-sustaining commerce systems on TikTok.

With Senior Account Manager Debbie, we unpack:

• 🎯 GMV Max ads — TikTok’s new all-in-one ad format requiring strong creative engines
• 🤝 Affiliate network strategy — powering 80%+ of TikTok Shop conversions
• ✨ Organic-first creative — viral hooks for content that grabs attention
• 💡 Community and “halo effect” — how TikTok presence fuels off-platform sales

Why listen:

• Understand TikTok’s unique commerce ecosystem
• Learn how GMV Max changes ad creative strategy
• Get tactical advice on building affiliates and viral hooks
• See why TikTok strengthens broader brand ROI

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Timestamps:

00:00 TikTok vs Meta: Platform Potential & Challenges

02:00 Introducing GMV Max: TikTok’s New Ad Framework

04:20 Organic Content Strategies by Brand Type

06:45 Affiliate Marketing Drives TikTok Shop Sales

08:45 Understanding TikTok's Affiliate Ecosystem

11:00 Live Selling on TikTok: Infomercial Vibes & Limitations

13:20 Viral Moments & TikTok’s Unreliable Growth Pattern

15:00 Brand Examples: Pine-Sol, Sour Patch Kids & Going Viral

17:00 Viral Hook Strategies That Drive Attention

18:40 High-GMV Affiliates & Retainer Collaborations

20:00 How Pilothouse Onboards Brands to TikTok

21:30 AI in TikTok Strategy: Where It Fits and Where It Doesn’t

22:45 The Future of TikTok: Regulation, Chaos & Optimism

Hashtags:

#TikTokShop

#DTCMarketing

#AffiliateMarketing

#SocialCommerce

#TikTokAds

#ContentStrategy

#ViralMarketing

#EcommerceTips

#GMVMax

#PilotHouse

#DTCGrowth

#OrganicContent

#TikTokStrategy

#LiveSelling

#TikTokAffiliate

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