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In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.

In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.

Inside the episode:

• The real differences between UGC, CGC, and EGC (and why it matters)
• Tips for briefing creators and making content worth watching
• Why EGC is emerging as a scalable trust-builder and underrated creative tool

If you’re sourcing or producing performance creative at scale, this is required listening.

Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.

Timestamps:

00:00 - Introduction to Creator Content Types

02:00 - Why UGC Matters and How to Use It Effectively

06:00 - Building Community Through Authentic Customer Content

14:00 - Creator Generated Content (CGC) Strategy and Best Practices

22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach

28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand Growth

Hashtags:

#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights

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