Real Estate Coffee Talk

Ep. 54: Get Unstuck and Turn Instagram Into a Lead Machine (Pt. 1)


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Are you showing up on Instagram but STILL not getting any real leads? Getting fire emojis from other agents but crickets from buyers and sellers? Yeah… we need to talk.

In this episode of Real Estate Coffee Talk, we’re putting a double shot of strategy into your social media game. I’m breaking down exactly why your content might be stuck in the “agent bubble,” what to do about it, and how to create content that actually attracts clients—not just colleagues.

Grab your cawfee and your notes app, because we’re diving into:

☕️ Why your Instagram feed isn’t converting (and how to fix it)
☕️ How to build a personal brand that makes people trust you before they ever DM you
☕️ The 3 types of content every agent should be posting (Growth, Advisor, Conversion)
☕️ What the algorithm actually cares about in 2025
☕️ The agent bubble problem—and how to escape it fast
☕️ Quick wins you can implement this week to see more traction

And guess what? This is only Part 1. Next week, we’ll go even deeper into turning your followers into actual, paying clients with a simple (non-sleazy) email funnel.

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Need some ideas? I created a list of video ideas/hooks that will help you break out of your brokerage's “follow train” and into the feeds of actual buyers and sellers (plus a ChatGPT prompt to create even more). You can grab it here.

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Follow me on Instagram at ⁠⁠@theleadsuite⁠⁠ – Get more real estate marketing tips, hacks, and strategies to grow your business!

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Real Estate Coffee TalkBy Sarah Hilton

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