Get ready to secure your seat at the table where business decisions are made as we unravel the important role of stakeholder management in sales enablement. We're joined by the always insightful Felix Kruger, a name synonymous with sales enablement, founder of FFWD, and the voice behind the popular podcast, State of Sales Enablement. We talked about:

• The importance of stakeholder management in Enablement
• Effective strategies for building strong relationships - even difficult ones
• How to demonstrate value and impact to stakeholders to secure buy-in 
• The importance of effective strategic communication
• How to avoid the most common pitfalls in stakeholder management

Felix has been a seller, sales enabler, and independent Sales Enablement consultant in organizations ranging from early-stage startups to billion-dollar enterprises.

He is now the Chief Enablement Officer of consulting firm FFWD.

Felix supports enablers around the world in adopting best practices with his podcast, The State of Sales Enablement, webinars, newsletters, and conference speaker assignments.

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