Swisspreneur Show

EP #57 - Jutta Jertrum: How To Bootstrap

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Timestamps

2:24 - Why choose bootstrapping?

16:10 - Time management
25:21 - How to frame your product
33:12 - Getting a product into stores
42:57 - Should you go for paid marketing?


The Episode In 60 Seconds

Thinking about bootstrapping? Jutta Jertrum has done it and here are some of the points to consider:

Trade-offs

  • Bootstrapping usually means higher independence in exchange for fast growth.
  • It may take longer until you pay yourself a salary, since any money comes directly out of the company’s cash flow.

    • Getting your partner on-board

    • Starting a business can strain a relationship, particularly the financial aspects. Do not underestimate this and address it with your partner early on.
    • In an ideal situation, a partner can provide the financial support to cover the monthly living expenses. This should however not be expected or taken for granted.

      • Client acquisition

      • Reference clients and authentic customer testimonials are some of the most powerful tools for client acquisition.
      • If your offer is declined, always ask why. Don’t be afraid to try again.
      • Awards and startup competitions are a great way to get the word out there, gain credibility and free PR.
        • ...more
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