Market Proof Marketing: Home Builder Marketing Insights

Ep 57: Measuring Walk-In Traffic with Michael Guimarin

Listen Later

Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology and data collection.

Story Time

  • Andrew’s #liveupdate: Closing is happening!! Plus, he decides that MS Excel is a requirement for all marketers.
  • Jackie shares some ideas for sales and marketing departments to bridge the gap (and get along).
  • Kevin introduces Krisp, a tool to mute background noise on calls.

    • News (13:20)

    • We have a Market Proof Marketing phone line! You can now call in with questions, comments and feedback: 404-369-2595.
    • The premier episode of DYC’s new series – Online People Talking with Jen Barkan #OPTInwithJen
    • Zillow introduces computer vision to Zestimate.
    • Facebook melted! #Facebookdown
    • Facebook Housing, Employment & Credit changes coming June 27, 2019

      • 360 Topic of the Week – Counting Traffic with Michael Guimarin from Dôr (30:21)

      Dôr is an analytics system that empowers retailers with actionable data about their foot traffic. Michael, Kevin and Andrew discuss:

      • Why in-store (model home, sales center) experience is so critical to brand value
      • How measuring foot traffic connects the bottom of the marketing funnel with the top of the sales funnel
      • Why simple data is sometimes the most valuable
      • Privacy concerns when it comes to technology, data collection and where we’re headed
      • The three statistics any retailer needs to measure
      • Practical measurement applications for home builders

        • QOTW: (1:04:09)

        • Answers to last Question of the Week: Which project management / tracking tool do you use to keep yourself / your team organized?
        • New Question of the Week: How do you (or do you) measure foot traffic in your model homes and sales centers?

          • Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

          Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay

          Read the full transcript of this episode here.

          A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

          The post Ep 57: Measuring Walk-In Traffic with Michael Guimarin appeared first on Online Sales and Marketing for Home Builders - DYC.

          ...more
          View all episodesView all episodes
          Download on the App Store
          Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
          • 4.9
          • 4.9
          • 4.9
          • 4.9
          • 4.9

          4.9

          76 ratings

          More shows like Market Proof Marketing: Home Builder Marketing Insights

          View all
          The Ben Shapiro Show by The Daily Wire

          The Ben Shapiro Show

          154,200 Listeners

          Jocko Podcast by Jocko DEFCOR Network

          Jocko Podcast

          30,817 Listeners

          How I Built This with Guy Raz by Guy Raz | Wondery

          How I Built This with Guy Raz

          30,258 Listeners

          Founders by David Senra

          Founders

          2,097 Listeners

          The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network

          The WealthAbility Show with Tom Wheelwright, CPA

          515 Listeners

          Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

          Real Estate News: Real Estate Investing Podcast

          565 Listeners

          The Ronda Conger Show by Ronda Conger

          The Ronda Conger Show

          47 Listeners

          HousingWire Daily by HousingWire

          HousingWire Daily

          161 Listeners

          Huberman Lab by Scicomm Media

          Huberman Lab

          29,122 Listeners

          Money Rehab with Nicole Lapin by Money News Network

          Money Rehab with Nicole Lapin

          1,687 Listeners

          The Home Builder Digital Marketing Podcast by Greg Bray and Kevin Weitzel

          The Home Builder Digital Marketing Podcast

          19 Listeners

          The Mel Robbins Podcast by Mel Robbins

          The Mel Robbins Podcast

          20,465 Listeners

          Online People Talking with Jen Barkan by Jen Barkan

          Online People Talking with Jen Barkan

          21 Listeners

          Anewgo of New Home Sales by Anya Chrisanthon and John Lee

          Anewgo of New Home Sales

          12 Listeners

          The Ultimate Human with Gary Brecka by Gary Brecka

          The Ultimate Human with Gary Brecka

          3,102 Listeners