What if your company's biggest differentiator wasn't your service, but your people? In this episode of Roots of Success, host Barrett Chow sits down with Nubia Gutierrez, CEO and founder of HR in Bloom, to unpack why investing in your HR strategy is the ultimate game-changer for landscape businesses. Learn how Nubia transformed HR from a "paper-pushing" afterthought into a core driver for recruiting, retention, and a thriving team culture, plus field-tested tips for scaling your HR department as you grow.

THE BIG IDEA:

Effective and intentional HR grows teams and drives business success.

KEY MOMENTS:

[05:47] Reimagining the HR Role [06:35] Learning Landscape Industry Challenges [09:52] Effective Support Systems in Leadership [16:08] Empowering Change Through Feedback [19:47] Community Engagement Boosts Recruitment [23:46] Strategic HR Planning [25:52] Internal Promotion Motivates Employees [29:14] Pursuing Professional Certification Goals [32:45] HR's Strategic Role and Benefits

QUESTIONS WE ANSWER

1. What are the biggest HR challenges in the landscaping industry?

1. How can small businesses improve their HR practices?

1. How do you build a positive company culture in field service businesses?

1. Why is it important for HR to have a seat at the leadership table?

1. How can businesses reduce employee turnover in manual labor industries?

1. What are the benefits of promoting from within versus hiring externally?

1. How do HR professionals manage multiple roles in small companies?

1. What are the best recruitment and retention strategies for landscaping companies?

1. How can companies develop effective career paths for employees?

1. What is the value of HR certifications and continuous training for small business HR teams?