Market Proof Marketing: Home Builder Marketing Insights

Ep 62: Hot Topics and What’s Next in Online Marketing

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This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers!

Story Time (3:17)

  • Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy.
  • It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work.
  • Which is more important – attribution or analytics? Andrew gives the scoop.

    • News: (15:36)

    • DYC’s Online Secret Shop is now available to the public!
    • Zillow is still losing money on every home it sells, but not as much as it was 6 months ago. Is red the new black?
    • NAHB now allows online marketing teams to submit for The Nationals!

      • 360 Topic of the Week – Hot Topics & What’s Next in Online Marketing (32:45)

      • Social vs PPC ad spend
      • Unattended/Unlimited access to model homes
      • Content (what is needed, what is “next level”)
      • Chat / Texting
      • Apps (WeChat / Snapchat / Setting Appts via FB App, etc)

        • Question of the Week: (1:14:47)

        • Last week’s QOTW: What is your favorite non-fiction book (on any topic) you’ve read in the past year? (Get some reading inspiration here!)
        • New QOTW: Does your builder currently use unattended access of any form? If so, how’s it working? If not, are you considering it?

          • Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

          Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay

          A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

          The post Ep 62: Hot Topics and What’s Next in Online Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

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          Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
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