Market Proof Marketing: Home Builder Marketing Insights

Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter

Listen Later

What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years.

Story Time (1:35)

  • Jackie shares a viral real estate listing that made its way from Florida all the way to Pittsburg: Zillow’s “House on Fire.”
  • Andrew explains search impression share vs. exact match impression share.
  • Kevin takes on a touchy subject: When your boss isn’t helping, sometimes you have to make the pain worse.

    • News: (15:43)

    • Facebook admits it was listening to your private conversations (DigitalTrends.com)
    • Demystifying visibility metrics in Google Ads (SearchEngineLand.com)
    • Instagram Story ad share doubles while overall ad growth levels out (MarketingLand.com)

      • 360 Topic of the Week – Taking the Mystery out of Mystery Shopping with Leslie Jeter (32:38)

      Leslie Jeter is president of Clear Evaluations, a full-service mystery shopping company serving primarily home builders. We discuss:

      • The most popular types of mystery shopping
      • How sales agents can make the most out of mystery shops (if they think they’re being shopped)
      • Steps of a new home secret shop
      • Competitive shopping in the new home industry
      • Web-based dashboard reporting & analytics
      • DYC’s Comprehensive Secret Shop for Online Sales

        • Question of the Week: (59:32)

        • Last week’s QOTW: Does your builder currently use unattended access of any form? If so, how’s it working? If not, are you considering it?
        • New QOTW: Has your company ever used secret shops? If so, for this week’s prize, what’s the craziest thing you’ve seen on a secret shop video?

          • To answer Questions of the Week, be sure to join us in the Market Proof Marketing Facebook Group.

          Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

          Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay

          A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

          The post Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter appeared first on Online Sales and Marketing for Home Builders - DYC.

          ...more
          View all episodesView all episodes
          Download on the App Store
          Market Proof Marketing: Home Builder Marketing InsightsBy Kevin Oakley: New Home Marketing from Do You Convert
          • 4.9
          • 4.9
          • 4.9
          • 4.9
          • 4.9

          4.9

          76 ratings

          More shows like Market Proof Marketing: Home Builder Marketing Insights

          View all
          The Ben Shapiro Show by The Daily Wire

          The Ben Shapiro Show

          154,200 Listeners

          Jocko Podcast by Jocko DEFCOR Network

          Jocko Podcast

          30,820 Listeners

          How I Built This with Guy Raz by Guy Raz | Wondery

          How I Built This with Guy Raz

          30,257 Listeners

          Founders by David Senra

          Founders

          2,099 Listeners

          The WealthAbility Show with Tom Wheelwright, CPA by The Rich Dad Media Network

          The WealthAbility Show with Tom Wheelwright, CPA

          515 Listeners

          Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

          Real Estate News: Real Estate Investing Podcast

          565 Listeners

          The Ronda Conger Show by Ronda Conger

          The Ronda Conger Show

          47 Listeners

          HousingWire Daily by HousingWire

          HousingWire Daily

          161 Listeners

          Huberman Lab by Scicomm Media

          Huberman Lab

          29,122 Listeners

          Money Rehab with Nicole Lapin by Money News Network

          Money Rehab with Nicole Lapin

          1,687 Listeners

          The Home Builder Digital Marketing Podcast by Greg Bray and Kevin Weitzel

          The Home Builder Digital Marketing Podcast

          19 Listeners

          The Mel Robbins Podcast by Mel Robbins

          The Mel Robbins Podcast

          20,465 Listeners

          Online People Talking with Jen Barkan by Jen Barkan

          Online People Talking with Jen Barkan

          21 Listeners

          Anewgo of New Home Sales by Anya Chrisanthon and John Lee

          Anewgo of New Home Sales

          12 Listeners

          The Ultimate Human with Gary Brecka by Gary Brecka

          The Ultimate Human with Gary Brecka

          3,102 Listeners