What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years.

Story Time (1:35)

News: (15:43)

360 Topic of the Week – Taking the Mystery out of Mystery Shopping with Leslie Jeter (32:38)

Leslie Jeter is president of Clear Evaluations, a full-service mystery shopping company serving primarily home builders. We discuss:

Question of the Week: (59:32)

To answer Questions of the Week, be sure to join us in the Market Proof Marketing Facebook Group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 63: Taking the Mystery out of Mystery Shopping with Leslie Jeter appeared first on Online Sales and Marketing for Home Builders - DYC.