Work Less, Earn More

EP 66: Be YOU + Be POPULAR? (with Margo Aaron)

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Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

 

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

 

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

 

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

 

Now, I’ve got some questions for Margo. Like…

  • Does she somehow know that what she’s writing will hit home?
  • Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  • What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)

    •  

    Basically, what I want to know is: how can we both be ourselves AND be popular?

     

    If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

     

    Listen to the full episode to hear:

    • Why the best copy doesn't come from your imagination, it comes from talking to people
    • How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
    • Why marketing and selling is simply the art and science of getting people to care
    • How Margo uses data to draw conclusions about what she should create
    • Margo’s best advice if you don't have an audience to listen to

      •  

      Learn more about Margo Aaron:

      • www.margocarroll.com
      • Follow Margo on Instagram

        •  

        Learn more about Gillian:

        • Join Startup Society (promo code: earnmore)
        • Profit Planning Challenge
        • Get in touch!

          •  

          Episode Mentions

          • David Ogilvy

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            Work Less, Earn MoreBy Gillian Perkins
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