Work Less, Earn More

EP 66: Be YOU + Be POPULAR? (with Margo Aaron)


Listen Later

Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?

 

It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?

 

Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everything she wrote hit a chord with my soul.

 

Needless to say, I subscribed immediately. And have read nearly everything she’s sent me since.

 

Now, I’ve got some questions for Margo. Like…

  • Does she somehow know that what she’s writing will hit home?
  • Is she really as “authentic” as she seems? …or is it all a carefully planned marketing effort?
  • What’s her best advice for being “yourself” and also writing words that other people will love? (And for all of us entrepreneurs… words that sell our products?)
  •  

    Basically, what I want to know is: how can we both be ourselves AND be popular?

     

    If that’s possible, then today we’re going to find out, because I convinced Margo to come on the podcast and let me interrogate interview her.

     

    Listen to the full episode to hear:

    • Why the best copy doesn't come from your imagination, it comes from talking to people
    • How Margo uses boundaries to show up authentically as herself in EVERYTHING she does
    • Why marketing and selling is simply the art and science of getting people to care
    • How Margo uses data to draw conclusions about what she should create
    • Margo’s best advice if you don't have an audience to listen to
    •  

      Learn more about Margo Aaron:

      • www.margocarroll.com
      • Follow Margo on Instagram
      •  

        Learn more about Gillian:

        • Join Startup Society (promo code: earnmore)
        • Profit Planning Challenge
        • Get in touch!
        •  

          Episode Mentions

          • David Ogilvy
          •  

             

            ...more
            View all episodesView all episodes
            Download on the App Store

            Work Less, Earn MoreBy Gillian Perkins

            • 4.9
            • 4.9
            • 4.9
            • 4.9
            • 4.9

            4.9

            169 ratings


            More shows like Work Less, Earn More

            View all
            Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

            Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

            191 Listeners

            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,569 Listeners

            The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

            The Side Hustle Show

            1,583 Listeners

            The Wellness Mama Podcast by Katie Wells

            The Wellness Mama Podcast

            3,953 Listeners

            Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

            Build Your Tribe | Grow Your Business with Social Media

            2,613 Listeners

            The Mind Your Business Podcast by James Wedmore

            The Mind Your Business Podcast

            1,642 Listeners

            Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

            Simple Pin Podcast: Simple ways to boost your business using Pinterest

            456 Listeners

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

            The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

            12,053 Listeners

            She Means Business Show by Carrie Green

            She Means Business Show

            301 Listeners

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

            The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

            877 Listeners

            Imperfect Action by Steph Taylor

            Imperfect Action

            231 Listeners

            the bossbabe podcast by Natalie Ellis

            the bossbabe podcast

            1,955 Listeners

            The Jasmine Star Show by Jasmine Star

            The Jasmine Star Show

            2,573 Listeners

            Creator Club | Social Media Marketing & Content Creation by Katie Steckly

            Creator Club | Social Media Marketing & Content Creation

            302 Listeners

            The 100K Method by Gillian Perkins

            The 100K Method

            8 Listeners