How do you stop your daycare going from calm to chaos in 30 seconds flat?

Can staff training really reduce noise, improve behaviour and boost morale?

And do you ever wonder what ripple effects are ruining your business without you even realising it?

In this episode, Dom is joined by Mallory Poirier from PackPro to discuss their revolutionary approach to staff training. Mallory breaks down the key mistakes dog daycare owners make when it comes to training, and why fixing group management first leads to improvements everywhere else in your business. Mallory reveals how she and cousin Dan did the dirty work to transform their own facility and have now created a stonewall system that’s helping others do the same.

We also get an update from Sean Felty, who shares why spring and summer can make or break your profit margins – and how getting a tighter grip on labour costs can unlock six-figure savings. Sean describes how a data-driven approach stops hidden profits from slipping through the cracks of your business, and how if you’re still going off your gut-feeling when it comes to staffing costs, you’ve got to shape up and get real. Let’s get statistical! 

In this episode, you’ll discover…

• Fix the Noise First – Why a thunderous daycare floor isn’t normal…it’s a warning sign.

• Group Management Wins – How the ripple effect leads to calmer dogs, more confident staff, and a smoother-running business.

• Train the Trainers – How PackPro’s proven staff training system turns chaos into control.

• Don’t Skip the Staffing Numbers – Sean Felty explains how to spot payroll leaks before it’s too late.

• You Always Need a Marketing Plan – Why even the busiest facilities must adapt to deal with increased competition.

Huge thanks to our incredible show sponsor Canine Lab Testing!

Canine Lab Testing are the industries go-to partner if you want to keep your furry guests safe. They provide fast, reliable parasite screening and health testing, ensuring peace of mind for you and your clients! To get started with a stress-free screening process click here CanineLabTesting.com

Huge thanks to special guest Mallory Poirier from Pack Pro! To find out more about their amazing staff training, go to PackPro

Also, thanks to Sean Felty for the cool labor costs update. To grab Sean’s FREE pet care labor calculator, go to NextTreeStrategies

Want to work with Dom’s inside of his exclusive coaching programs? Go to www.petbusinessmarketing.com/audition

Remember, you can see Dom and all the other great speakers, and find out more about enrichment, marketing secrets, staffing solutions, and a ton of other topics by attending the next Pet Boarding and Daycare Expo which is happening in Las Vegas from 5th-8th May, 2025, and registration is open NOW, click here to grab your ticket.

Episode highlights:

[00:51] – Dom introduces the show with a reminder of how you can get your tickets for the upcoming Pet Boarding and Daycare expo in Vegas.
[02:20] – Dom shares dog news from the Financial Times, exploring how premium enrichment is shaping the future of dog daycare—from scent dens to psychic sessions.
[04:52] – Why enrichment-focused services are driving massive growth for daycares—and how one facility boosted daycare revenue by 40%.
[07:06] – Dom welcomes Sean Felty back to the podcast to discuss labor cost control and why seasonal planning is critical.
[11:11] – Sean breaks down the staggering payroll savings his clients have achieved—up to $150K annually—through smarter scheduling systems.
[13:32] – Dom introduces Mallory Poirier from PackPro and kicks off their conversation with the origins of her daycare business. 
[17:48] – Mallory explains how the pandemic inspired the launch of PackPro and how their group management course quickly became a must-have for daycares.
[24:11] – Mallory highlights why word-of-mouth isn’t enough anymore, and how her facility adapted its marketing strategy to stay competitive.
[25:50] – How themed enrichment events like dog birthday parties and holiday celebrations are increasing customer loyalty and staff morale.
[32:06] – Mallory previews her upcoming Expo talk on the “ripple effect” of better group management and how reducing noise can transform your daycare.
[36:56] – Why you need to secure your place at the Vegas expo in order to build a supportive network in an isolating industry…