When you measure performance, your performance improves. 

In today’s episode of the Tom Ferry Podcast Experience, I had the opportunity to talk with a good friend and fellow entrepreneur, Brian Charlesworth, CEO of Sisu. 

Brian shares about his entrepreneurial experience of starting and selling various businesses throughout his early years. He also details the lessons learned of that experience and how it pushed him to start his entrepreneurial path towards the real estate industry.

As the founder and CEO of Sisu, Brian shares how the digital platform simplifies the tracing of sales metrics, provides critical analysis of those numbers, and gamifies the entire real estate and mortgage sales experience.

This helpful tool has helped so many agents back their decisions with clear and insightful data. Especially now that we’re living in uncertain times. 

Brian and I talk about the importance of measuring your performance to help you double and even triple the necessary actions you need to take to drive your business during these tumultuous times. 

Listen to the episode to learn more about Brian’s entrepreneurial path and how you can make smart decisions for your business!