On this special episode of The Cost of Doing Business, I sit down with longtime friend and mentor Greg Wittstock, CEO and Founder of Aquascape. We dive deep into the real, messy journey of transforming a hobby into a thriving business, creating a company culture that lasts, and empowering a team strong enough to run the show without you.

"If you're working IN the business, you have a job. If you're working ON the business, you have a company."

Greg's straightforward advice years ago was the catalyst that inspired me to start my own company, SynkedUP. Today, we revisit those life changing moments, discussing how setbacks can become stepping stones toward bigger successes, and why letting go is key to growth and entrepreneurial freedom.

This conversation is real, raw, and packed with lessons every entrepreneur needs to hear.

If you're interested in learning more about SynkedUP, check us out:

SynkedUP - Landscape Business Management Software https://synkedup.com/

Follow us on Instagram: @SynkedUP