Streetwear designer Bobby Hundreds grew up as a minority of a minority, being both Korean-American and into the socal skate punk scene. He loved to draw, but as the son of immigrants, he was not encouraged to pursue the arts so he got a law degree instead. When he started The Hundreds with a classmate, it took off like a rocket and he learned to fight like both an underdog and a champion. With the soul of a storyteller, he uses his voice—zines, blog, film, book—to champion the streetwear ecosystem.

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