In this podcast, we break down a powerful research-based model for how trust gets rebuilt after it's been broken—and why "just apologize" often isn't enough.

The research we reference explains trust repair as a two-way, back-and-forth process between the person who was hurt (the trustor) and the person who caused the damage (the trustee), where repair happens when efforts to prove trustworthiness outweigh the injured person's need to protect themselves.

You'll learn the three questions people move through after a breach—Did you do it? (guilty vs. innocent), Why did it happen? (you vs. the situation), and Can you change? (fixable vs. fixed)—and how different repair attempts land differently depending on which question is still unanswered.

We'll also cover why integrity-based betrayals are harder to repair than competence mistakes, why mixed messages (denial + apology) backfire, and what "stuck" patterns like avoidance, escalation, or hardened mistrust look like—so you can map what's happening and take smarter next steps toward real trust repair.

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