This week, Steve is once again joined by Rob Biernacki from Island Top Team.  If you follow Rob, you know how passionate he is about respecting expertise and calling out impostors.  We live in a world where identifying expertise is harder - and more important - than ever.  In this episode, we give you the tools to do so.

When assessing an expert, beware these red flags:

• Does the expert speak with 100% certainty at all times?
• Does the expert avoid disclosing the limits of their knowledge?
• Does the expert try to win arguments with quantity instead of quality? (the Gish gallop)
• Does your expert cherry-pick facts to support their position, while disregarding evidence to the contrary?
• Is the expert unwilling to entertain criticism?
• Does the expert speak in overly simple, black-or-white terms?
• Does the expert rely solely on their title or rank to justify their opinion?
• Does the expert speak on matters outside of their area of expertise?
• Are there no "quality gatekeepers," such as publishers or fact-checkers, to ensure the expert is correct?
• Do the majority of other experts speak poorly of this expert?
• Has this expert conflated experience with expertise?

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