Creating a solid strategic plan for your business doesn’t have to be a long arduous process.

Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people.

But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change.

I’ll be breaking down the business plan, section by section, step by step over the next three episodes to answer your questions about how to use the template to easily create a business plan and strategy that works for you.

We’re starting today with your business overview and all of the pieces you’ll need to have worked out from your business’s name to something called the chart of accountability.

Listen to the full episode to hear:

• Four things to keep in mind when naming your business
• Why your business might need multiple addresses
• Key considerations when choosing a legal structure
• Questions to help you write a clear, concise description of your business and its mission
• Why you should create your chart of accountability even if you’re a sole proprietor

Learn more about Gillian:



• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• the Easiest Business Plan Ever