The Flower Files: The Wildly Native Podcast

Ep 94 - How to Make Changes as a Flower Farm


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The turn of the calendar doesn’t demand reinvention; it invites better rhythm. We’re kicking off a fresh season by trading pressure for practicality and choosing the kinds of small, steady shifts that make farms and creative businesses hum. Think sunflower rotations you can actually maintain, dahlia plans that prevent May meltdowns, and a smarter mix of varieties that reduce waste while boosting joy at the workbench.

We unpack what went right—stellar communication on weddings—and what dragged us down, like starting late after a busted tractor and chasing tasks all season. From there, we map tangible changes: weekly direct-seeding for sunflowers, clearer rotation strategy for dahlias, and ruthless editing of crops that don’t serve our climate or time constraints. Godetia bows out. Campanula stays—with better deer protection. Tulips lose their monopoly as we diversify spring so we’re not knee-deep in mud pulling one-and-done stems.

Boundaries are the backbone of all of this. We talk honestly about saying no to work that doesn’t fit our capacity or brand, and how that single choice opens space for better design, calmer weekends, and more present lives. On the design side, we pass on cookie-cutter network recipes and lean into personal, seasonal arrangements that feel human: unique containers, textures that tell a story, and color choices that match the person on the receiving end. Even holiday volume gets the bespoke treatment, because creativity deserves room to breathe.

If you’re standing on the edge of your own new beginning—farm, studio, or life—you don’t need permission, perfect timing, or a flawless plan. Plant the first seed. Take one honest step, then another when you’re ready. We’ll be here cheering you on. If this conversation speaks to you, follow the show, share it with a friend who needs a nudge, and leave a review so others can find it too.

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The Flower Files: The Wildly Native PodcastBy Liza Goetz

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