In this episode, Dr. Matt Raynor and Dr. Ari Isaacson join Dr. Michael Barraza to discuss their prostatic artery embolization (PAE) program. They tell us about their new book and how they worked with IR and urology to build their program. We discuss how they got started with their first patient and explain when to follow up with PAE patients. We talk about the initial challenges of starting the PAE program, and we discuss what type of patients would be good candidates for the procedure. Dr. Raynor and Dr. Isaacson give us some advice on how to make a pitch to Urology practices that treat benign prostatic hyperplasia (BPH) patients. We discuss how IR and urology departments can collaborate and how to work with physicians who are skeptical. We examine how they approach the market for this procedure and why word-of-mouth from previous patients is so important. We emphasize learning the technique of the prostatic artery embolization, but also why interventional radiologists should learn about BPH disease process in detail. RESOURCES MENTIONED: Prostatic Artery Embolization https://www.amazon.com/Prostatic-Artery-Embolization-Ari-Isaacson/dp/3030234703/ref=sr_1_1?dchild=1&keywords=prostatic+artery+embolization&qid=1606166571&sr=8-1 This is the book by Dr. Raynor and Dr. Isaacson about PAE in IR. BackTable Podcast episode 17: Prostate Artery Embolization with Dr. Ari Isaacson and Dr. Sandeep Bagla https://www.backtable.com/podcast/17/prostate-artery-embolization Check out another episode about PAE with Dr. Isaacson!