Ever thought about writing a book to elevate your authority… but convinced yourself you’re “not ready”?

Wondering how a simple paper-and-ink asset can transform your marketing, attract affluent clients, and position your facility miles ahead of the competition?

And did you get a copy of Mission Enrich, Dom’s brand-new business parable that launched at the Hershey Expo and is already pulling in glowing reviews?

In this week’s episode, host Dom Hodgson gives you an exclusive, behind-the-scenes look at his tenth book — Mission Enrich — and breaks down why book-writing is one of the smartest strategic moves any dog daycare or pet resort owner can make. 

Dom explains how creating a book becomes a 24/7 salesperson for your business, why affluent dog owners gravitate toward experts with published works, and how a well-written book instantly elevates your perceived expertise in a way social media never will. He also talks openly about the creative challenges of moving from “how-to” books to story-driven content and why stepping outside your comfort zone is the gateway to bigger opportunities.

You’ll also hear Dom read the full preface and opening chapter of Mission Enrich, plus he takes a look at a few Amazon reviews from early readers who’ve already put the book into action.

In this episode, you’ll discover:

Canine Labs Testing are the amazing sponsors of this episode. Go to CanineLabsTesting to find out more about their fabulous service that keeps your facility parasite free!

Remember, next big Barkleigh event is the inaugural Pet Boarding and Daycare, Barkleigh Pet Pros Cruise in January. Go to BarkleighShows.com to book your cabin!

Grab a copy of Dom’s latest book Mission ENRICH by clicking here now

Want to work with the World Leading Pet Business Coach? Discover if you’re a good fit to work with Dom by going to www.petbusinessmarketing.com/diamondnow

Episode Highlights:

[00:51] – Dom previews upcoming guests and sets the stage for this week’s big topic: his brand-new book Mission Enrich. 
[05:04] – Why book-writing is one of the most powerful “expert enhancers” a pet business owner can create.
[06:30] – Dog News returns: posh dog names, origin stories, and how they inspire user-generated content.
[12:20] – Live from Hershey: Alison Stroud on growth, team development, and expo takeaways.
[19:37] – Dom introduces Mission Enrich — his first story-based book — and shares the creative challenge of writing it. 
[22:20] – How books act as a 24/7 salesperson, helping you attract affluent, high-value clients without social media burnout.
[28:13] – AUDIO EXCLUSIVE: Dom reads the full Preface and Chapter One of Mission Enrich.
[33:05] – Meet Amy, a passionate dog daycare owner who does her very best for the dogs but is still struggling to keep the doors open, sound familiar to anyone?
[43:21] – Dom previews his sessions on the January Pet Pro Cruise and invites listeners to join him at sea.
[47:24] – Final reminders: where to get the book, where to read the December magazine, and what’s coming up next week.