The "By Now, Pay Later" model has been around for 200 years. After being repackaged and rebranded countless times, it is currently one of the hottest spaces in FinTech, with BNPL accounting for 20% of e-commerce in countries such as Australia.

In this episode of Couchonomics, we are joined on the couch by a BNPL industry insider to get an informed perspective on this increasingly polarising topic. Abdulmajeed Alsukhan is the CEO and co-founder of Tamara, the leading Buy Now Pay Later provider in the MENA region.

Abdulmajeed and Arjun delved into the BNPL conversation, tackling questions around the risks customers face and how BNPLs are likely to grow and evolve in the MENA region in the coming years.

Get the answers to the burning questions:

- What is the likelihood of BNPL  expanding into other categories and appealing to broader age groups?

- What measures is Tamara taking to minimise their customers' risks?

- Whether the current business model of BNPL is sustainable, or if it will evolve in the future?

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HOST

Based in Dubai, Arjun is actively engaged with the Fintech & Start-up ecosystem across the MENA Region and beyond - as a passive investor, an advisory board member and as a commentator on the rapidly evolving scene.

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PARTNERS

Couchonomics with Arjun Singh is brought to you by our partners from:

Adyen, a reliable end-to-end payments solution that enables businesses to turn payments into a strategic growth driver: https://www.adyen.com/ 

LuLu Financial Group, a global financial services provider headquartered in Abu Dhabi and operating in 11 countries: https://www.lulufin.com/ 

M2P, Asia’s leading payment infrastructure company that enables businesses of any scale to embed financial products: https://m2pfintech.com/ 

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