The OTT (over-the-top) streaming market in the MENA region has been rapidly increasing in the last couple of years, gaining more than 30% between 2020 and 2021 and reaching over 10 million subscribers in the 18 countries of the Arab MENA region. The trend should sharpen in the next five years, as the subscriber figure is expected to triple by 2026 and reach close to 30 million.

In this episode of Couchonomics, the seat on the couch will occupy Maaz Sheikh, CEO of Starz Play, the no. 1 streaming platform in the MENA region.

He’ll talk us through the ongoing rapid evolution of streaming platforms across the world. We'll also hear about the plans of Starz Play to stay on the top with big global players stomping the market.

Find out more about:
- Why offering different payment solutions is crucial?
- How does co-operation with Telecom companies increase your visibility?
- What type of content is wanted by subscribers?
- Is hyper-localization key for local streaming services?

Check out STARZPLAY: https://starzplay.com/

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HOST

Based in Dubai, Arjun is actively engaged with the Fintech & Start-up ecosystem across the MENA Region and beyond - as a passive investor, an advisory board member and as a commentator on the rapidly evolving scene.

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PARTNERS

Couchonomics with Arjun Singh is brought to you by our partners from:

Adyen, a reliable end-to-end payments solution that enables businesses to turn payments into a strategic growth driver: https://www.adyen.com/ 

LuLu Financial Group, a global financial services provider headquartered in Abu Dhabi and operating in 11 countries: https://www.lulufin.com/ 

M2P, Asia’s leading payment infrastructure company that enables businesses of any scale to embed financial products: https://m2pfintech.com/ 

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