Why do people sometimes buy into ideas that seem obviously false from the outside, as with conspiracy theories? Is this kind of misbelief a universal feature of human brains? Does it offer clarity and belonging when reality feels chaotic and threatening? What would it take for you (under the right emotional conditions) to begin believing something that your past self would find unbelievable? Today we’ll speak with behavioral economist Dan Ariely, who has thought a lot about misbelief: for him it's a scientific question, but also an interest that started very personally.