Eric Roering, the brilliant co-founder of Fontana Candle Company, joins me on the podcast to share the remarkable journey of Fontana's growth. From humble beginnings in their kitchen to scaling into a large-scale factory, Eric and his wife Katie have not only built an impressive business but have also created a thriving workplace culture. Their story proves that it's possible to grow a successful brand while making a meaningful impact on their customers, team and the world.

In this episode we chat about: - The importance of niching down and setting your candle brand apart in a competitive market. - Why showing up on social media matters. - When (and why) it's best to stay focused on your core product range instead of expanding too soon (or at all).

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ERIC'S LINKS:

Instagram: https://www.instagram.com/fontanacandlecompany/

Website: https://fontanacandlecompany.com/

PURE CANDLE SUPPLIES:

Visit https://www.purecandlesupplies.com.au/ and use code CBC10OFF for 10% off your order (discount code valid from 28/2/25 - 14/3/25)

SHOW LINKS:

Membership: The Candle Makers Collective

FREE e-book: 10 Proven Strategies to Scale Your Candle Business

Join the waitlist for the: Ultimate Candle Makers Retreat!

Let's connect: https://linktr.ee/candlebusinesscoach

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