Get ready to take notes. Brian delves into the meat and potatoes of how to get into an insurance contract, how to renegotiate your contract, and how to build relationships and communicate with insurance companies so that you have what you need to provide the best care to your patients. 

Episode at a glance: 

• You have to consider the Hybrid Model (20% of your revenue through cash-based services) 
• Be a business owner first, a physical therapist second 
• Differentiate yourself from other providers in network
• Negotiate that you get paid at least the national average
• Make the case: Isn’t having more options in town a good thing? 
• You have to first establish a relationship 
• Communicate how physical therapy is different 
• Let them know you have a Compliance Officer 

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